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Colin Ng

ETFs for the masses

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Toby Boatwright

The traditional fund platforms are already charging a flat fee per trade or a fee of ~30bps per year, so the Plum offer is just a hybrid of those two. Those older platforms also allow you to invest in many more investment types, e.g. mutual funds and investment trusts.

 

The key will be how easy, fun and habit forming those new providers can make their platform and help people invest their capital. Making things fun and educational, whilst stopping people from making classic mistakes will be the way to capture young clients.

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