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Luuk Jacobs

The rules of the game

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Luuk Jacobs

We experience every day how the data we leave behind on social media are being used in positive and also negative ways. GDPR has tried already to create a level playing field as to how and what data can be used by giving consent through T&C's, etc.

However the use of data is more and more shaping the products and services that are offered to us, as well as the pricing. The increasing use of big data however risks some customers becoming unfairly excluded or priced out of vital markets. Where in the past the risks of for example insurance would be pooled and the cost shared by the pool, due to the use of data the risks on an individual level can be better analysed and accordingly premiums calculated. 

 

The article looks also at the positive intervention that can be achieved like blocking gambling websites, disable the purchase of essays, etc. It equally however asks the question as to who owns the moral compass here and hence who decides on the purchase of services and goods. 

 

I would agree that an ethical framework for big data use needs to be created so that companies can ensure that they have the skills and resources to be accountable – and customers need to think about their “data balances” as well as their cash balances.

 

 

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WWW.CITYAM.COM

We create data all the time, even if we don’t realise it.

 

 

 

 

 

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