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Luuk Jacobs

The big data game - The location economy

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Luuk Jacobs

This article shows very well as to what data you "give away" when using apps on your phone and clearly also how others make money with it (just in case you believe in the myth that the Internet or Apps are for free).


Not everyone is using / selling your data and numerous apps need your location to work. However as we all install apps without readings the T&Cs its worthwhile every now and again to review what permissions you have given to your data.


Equally you can protect yourself to it by changing some of the settings on your phone.



Have you ever wondered how targeted advertising works or even how by magic your phone seems to know more about you than you have shared? Data forms the backbone of the new location economy and you...


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